From founder-run to buyer-ready.

Build a business that runs without you.
Worth more when you sell.

You get a CFO and a seasoned right-hand operator working inside your business: cleaning up the numbers, building a team that can run it without you, and getting it ready for a strong sale, on your terms and your timeline. Advisory if you want senior judgment on a cadence. Embedded if you want both partners in the work.

We get our hands dirty with you. Two ways in: Advisory for senior judgment on a cadence; Embedded for both partners in the work.
100+
Business Sales Reviewed, Buyer’s Side
$3M–$30M
Revenue Businesses We Serve
Indiana-Rooted
Statewide Reach
Retainer + Equity
Aligned on the Outcome
The Value Gap

Same profit.
Very different price.

Two businesses can earn the same profit and sell for very different prices. A business that runs through the owner tends to trade nearer 3 to 4 times profit. A lower-risk, buyer-ready one commonly trades at 5 to 6 times, sometimes more. The difference isn’t the profit. It’s the risk a buyer sees. We close that gap on purpose, quarter by quarter.

~$3.6M–$4.8M
3–4× profit
Runs through
the owner
The Value Gapwhat the work is worth
~$6M–$7.2M
5–6× profit
Buyer-ready
Same business. About $1.2M in profit, either way.
Common lower-middle-market ranges. Every business differs. Illustrative, never guaranteed.
See where you stand
The Problem

Sound familiar?

You’re great at your craft. But the business runs through you.

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Decisions wait on you. Hiring waits on you. Sales waits on you. A business that runs through the owner is the single biggest thing that lowers your price, and the one thing a buyer’s bank won’t finance. We reduce it on purpose, quarter by quarter.

You’re a few years from selling, and you’re not ready.

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Most owners get help once the offer is on the table. By then the price is set. The work that raises your price takes years, not weeks. The earlier we start, the more we can move.

The value is there. The proof isn’t.

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No clean monthly close, no cash forecast, no numbers a buyer will trust. The gap between what you earn and what a buyer’s deep background check finds stays open. We close it before they ever look.

You need capital and keep hearing “not yet.”

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Twelve conversations, twelve different objections. Usually it’s not the business, it’s the package. We build the forecast, the numbers, and the story before the first meeting.

Your team is buried in busywork and flying blind.

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Good people lose hours every week moving numbers between spreadsheets. We find the workflow that costs the most time, fix it, and put real numbers in front of you. Quietly, with the right tools. Never AI for its own sake.
“This didn’t exist in Indiana. So we built it. A CFO and a right-hand operator who get in and do the work with you, building a business worth more and ready to sell. We’re not brokers or investment bankers. We get the business ready and work alongside the advisor who runs your sale.”
Who We Work With

We work with the people
building Indiana’s next great businesses.

Built to Exit. Built to Last.
Owners Planning a Transition
You built it. For Indiana owners, roughly $3M–$30M, who want it worth more, running without you, and ready to sell, hand to family, or pass to your team in the next few years.
Learn More
Buy Right. Then Run It.
Acquirers & Investors
Buying a business, or running one you just bought? We help you check it out, get it financed, and actually run it after the close. For searchers, family offices, PE, and first-time buyers.
Learn More
Scale, Then Maybe Sell.
Scaling
Owners
Past the ceiling of what you can run alone. For established owners, roughly $5M and up, who want to professionalize, grow, and keep their options open: scale now, sell when you’re ready.
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Advisors Who Serve Owners.
Referral Partners
We get your client deal-ready so your transaction, loan, or sale actually closes, and you keep the relationship. We’re not brokers or investment bankers. We never compete for your fee.
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Why LIMESTONE

This Model Didn’t Exist
in Indiana. Until Now.

Big private equity buys a business and drops in a hired executive team. Down here, there’s no team to parachute in, and you couldn’t afford one if there were.

So owners get advice they have to go execute alone, or a part-time CFO who just reports the past. What you needed was operators who get in and do the work with you.

That’s the gap we built LIMESTONE to fill. A CFO and a right-hand operator, inside your business, cleaning up the numbers, building a team that can run it without you, and getting it ready for a strong sale.

If you’re an owner who wants the business worth more and ready to sell when you are, this is the model we built for you. Indiana first. In the work statewide.

We don’t just advise.
We do the work with you.
The LIMESTONE Standard
How We Help

Your Operating Partner and CFO Partner.
The team inside your business.

Two seasoned operators, working as one, plus the systems to make it run. The Operating Partner owns the operation and the team: the plan, the weekly rhythm, the hiring, and a team that runs it without you. The CFO Partner owns the numbers: a clean monthly close, a cash forecast you can trust, and numbers a buyer will believe. The systems are the quiet enabler, delivered through trusted partner firms. Acquisition Partner is project-based for buy-side work.

THE QUARTERBACK OPERATING PARTNER FINANCIAL DISCIPLINE CFO PARTNER PARTNER-DELIVERED AI & SYSTEMS WORTH MORE
The Quarterback
Operating Partner
Your right-hand operator, in the work with you. We learn your business first, then build the plan with you and your team. The weekly rhythm, the hiring, a simple scoreboard, the moves that compound, and a stronger #2. A business that runs without you.
We drive the plan that makes your business worth more, easier to run, and ready for whatever comes next.
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Financial Discipline
CFO Partner
Operators who do finance. A clean monthly close, a 13-week cash forecast you can trust, a simple dashboard, and lender- and buyer-ready reporting. The numbers a buyer will believe. The seat a buyer checks first.
This isn’t advice from a distance. It’s a real CFO seat, in your team, with skin in the game.
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Partner-Delivered
AI & Systems
The quiet enabler. Practical systems for businesses doing $3M–$30M in revenue. We find the workflow that costs the most time, fix it, and connect your data so two senior operators can cover the ground of a whole department. Workflow first. Tool second.
We don’t sell software. We don’t take vendor commissions. We’re paid by you to find what actually works for your business.
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What Buyers Verify

Buyer-ready isn’t a feeling.
It’s four things a buyer can verify.

01

Clean books a buyer can trust

Numbers that survive the buyer’s deep background check, not a scramble at the eleventh hour.

02

A team that runs it without you

Decisions don’t wait on the owner. The business keeps moving when you step away.

03

Systems, not tribal knowledge

The business lives in the process, not in one person’s head. That’s what a buyer can take over.

04

Customers spread, not concentrated

No single customer who can sink the price by walking out the door.

Your Foundation Check scores against these four. Your Bedrock Score shows exactly where you stand.

Why Now, In Indiana

The wave is already here.

$207B
of Indiana’s output is tied to owners 55 and older.
IBRC / IU Kelley, 2026
88 of 92
counties where at least half of business revenue sits with owners 55+.
IBRC / Keep IN, 2026
~73%
of owners plan to transition within the decade. Most aren’t ready.
Exit Planning Institute

The businesses that get ready early are worth more, with more buyers at the table. You’re not behind. You’re early.

Acquisition Partner

From First Look
to Year 10.

Many of our partnerships start with an acquisition. We help you buy right and run it after the close. The Acquisition Partner is project-based: deal sourcing, buyer-side Quality of Earnings on sub-$2M EBITDA targets, financial modeling, lender package, and the first-year operating plan. After the close, the CFO Partner and Operating Partner step in as the recurring engagement. One team from first look through long-term ownership.

Ryan has reviewed 100+ business sales from the buyer’s side. We know what kills deals before they close, and what builds value after.

100+
Quality of Earnings
Day 1
Embedded from Close
Long-Term
Post-Close Partnership
Pre-Close Deal sourcing, buyer-side Quality of Earnings on sub-$2M EBITDA targets, financial modeling, lender package, deal structuring.
Day 1 CFO Partner and Operating Partner in the work from close. Reporting, operating rhythm, lender handoff, and the first-year plan built immediately.
Post-Close & Beyond Long-term partnership in the work. The plan, the operating rhythm, a simple scoreboard, and a stronger team. Value that compounds over the long arc.
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PHASE 1 Deal Sourcing Target identification, thesis alignment, initial screening PHASE 2 QoE & Diligence Quality of Earnings, financial modeling, deal structuring 100+ QoE Done DAY 1 Close & Embed CFO + Operating Partner embedded from day one YEAR 10 Long-Term Value Cadence, systems, AI, and value that compounds COMPOUNDING
QUARRY TO CAPSTONE
The LIMESTONE Operating System

One Operating System.
Your Whole Business.

Every partnership runs on the LIMESTONE Operating System. Clear priorities. A steady weekly rhythm. A handful of numbers that matter. And the discipline to execute them. Not a binder that sits on a shelf, the way you actually run the business with us in it.

Priorities
What matters most
Cadence
Weekly rhythm
Metrics
What we track
Execution
Who does what, by when
Explore the Full System →
How We Engage

How It Works

01
Foundation Check
Free · Under 10 minutes
A scored assessment on our website yields your Bedrock Score across five dimensions: Financial Hygiene, Operational Independence, Leadership Bench, Market & Product Position, and Transaction Readiness. We respond within 24 hours with the right next step.
02
Cornerstone Session
Free · 30 to 60 minutes with both partners
A conversation with both partners. We name the binding constraint in the business and recommend a path. If we’re not the right fit, we’ll tell you and point you to the firm that is.
03
Quarry-to-Capstone Diagnostic
Paid · 3 to 4 weeks to delivery
Two days on-site, 3 to 4 weeks to delivery. You receive The Capstone Report: binding constraint, supporting findings, prioritized backlog, buyer’s-eye view. A document you keep whether you engage us or not.
04
LIMESTONE Engagement
Advisory or Embedded
Advisory if you want senior judgment on a cadence. Embedded if you want both partners in the work. A clear plan as the first deliverable. Retainer for the work. Equity for the outcome.
Take your free Bedrock Score
Straight Talk

We’ll shoot straight.
Even when it costs us the work.

We’ll give you a straight answer, including when you’re not ready, or when a structure someone is pitching you is wrong for your business. And we have skin in the game: in many engagements we invest alongside you, so we only win when you do. One more thing, we’re not brokers or investment bankers. We get the business ready and work alongside the advisor who runs your sale.

Where We Work

Indiana First.
Statewide.

Statewide coverage.
The towns nobody is looking at.

We’re from here. The best businesses, and the owners nobody is calling on, are in the towns off the interstate. Whether you’re running a manufacturing business in Jasper, a professional services firm in Carmel, or a growing business in Evansville, we get in the work where you are.

Our relationships span the entire state, from the northern border to the Ohio River. Indiana first, in the work statewide, in the towns nobody else is calling on.

“Indiana businesses are worth investing in.
Its entrepreneurs are worth fighting for.”
Jared has shown consistent knowledge in the finance and scaling of our company. We have three complex divisions, and his ability to navigate and create factual strategies has been a great help.
Thomas Lauth · Lauth Investigations · Google Review
They’re not just financial advisors, they roll up their sleeves and get involved in every aspect of the business. What really sets LIMESTONE apart is that they operate like true partners, not outsiders.
Joseph Altomonte · Northwestern Golf · Google Review
They fully embedded themselves into our business, helping us navigate complex decisions and significantly accelerating our path to market readiness. LIMESTONE’s proactive, comprehensive support has been invaluable.
Chris Frantz · NextBite Robotics · Google Review
Why We Built This
“Small-town businesses deserve big-time financial leadership.”

Jared grew up in Jasper. The name LIMESTONE is the point: the enduring stuff Indiana is built from, and a lower-middle-market answer to the big investor-operators. He built the firm Indiana didn’t have, hands-on operators who get in and make a business worth more, then brought in Ryan to lead the numbers.

Jared founded OWN Indiana, a 100+ member network for Indiana owner-operators.

Read our story
The Team

The People Behind
the Partnership.

Two operators who’ve actually done the work, not outsourced analysts, not a dashboard login. Real people inside your business. Here’s who shows up.

Jared Luegers, CFA
Founder & Operating Partner
Jared Luegers, CFA
Jasper, Indiana · IU Kelley School of Business

Builder by instinct, operator by track record, investor by training. Has run operations through a $200M strategic sale and separately helped acquire a small Indiana operating company. Director of Strategic Initiatives at a $9B Indiana RIA, leading M&A and expansion. Founder of OWN Indiana, The Indiana Owner-Operator Network. A mentor in Indiana’s exit-readiness program.

Connect on LinkedIn →
Ryan Anoskey, CPA
CFO Partner
Ryan Anoskey, CPA
Evansville, Indiana · IU Kelley School of Business

Finance-first operator. Builds the systems and runs them with you. 13+ years in transaction due diligence, valuation, audit, and corporate finance, including roles at Roche and Blue & Co. 100+ Quality of Earnings engagements and valuations delivered.

Connect on LinkedIn →
Meet the Team →
Insights

Straight Talk for Owners

Financial Infrastructure
Why Your Financials Are Costing You Capital
Most lower-middle-market businesses don’t get turned down for capital because the business is bad. They get turned down because the package isn’t built the way investors and lenders actually read.
Operations
The Operating Rhythm That Changes Everything
The difference between a business that stalls and one that compounds usually comes down to the weekly leadership meeting and the operating cadence that holds the team accountable to quarterly priorities.
M&A
What 100+ Quality of Earnings Engagements Taught Us
After a hundred Quality of Earnings engagements, the patterns are clear. Here’s what buyers actually look for and what kills deals.
LIMESTONE Equity

We Have Skin
in the Game.

We don’t just send invoices. In many engagements we invest alongside you, so we only win when you do. Retainer for the work, equity for the outcome. No commissions, no success fees, no referral kickbacks. What’s live today is our buyer network: when you’re ready to sell, we already know the buyers, searchers, family offices, independent sponsors, and private equity.

LIMESTONE Equity is the next chapter. Near term, an operator-led, deal-by-deal model, taking positions in Indiana businesses we believe in. A fund may follow down the road. If you’re an individual interested in co-investing alongside us on a deal, we’d like to talk. Start a conversation.

Aligned Incentives We earn equity through the work we do. When you win, we win.
Co-Investment We invest alongside clients and, over time, co-investors on select deals.
Built to Hold We aim to buy and hold, compounding value over the long arc. No fund clock. No forced exits.
Learn About LIMESTONE Equity
FOUNDATION CAPSTONE YR 1 YR 5 YR 10 PERMANENT OWNERSHIP
Straight Answers

Questions owners actually ask.

Will I lose control of my business?

No. Your team runs the day-to-day; you keep the wheel. We drive the plan and the big calls with you, and we step back over time as your team grows into it.

Can I afford this?

It’s built to pay for itself at sale. A cleaner, stronger business that runs without you sells for more and is far easier for a buyer to finance. And you get a CFO and a seasoned operator for less than the cost of one mid-level hire, without having to manage them.

Is it too early, or too late?

The earlier we start, the more we can move. The best outcomes begin years before a sale. If you’re closer to the finish line, we triage what matters most.

Isn’t this my CPA’s or broker’s job?

Different jobs. Your CPA keeps you compliant and reports the past. Your broker runs the sale. We build the value in between, and we work alongside both. We’re not brokers or investment bankers.

Who is this not for?

Owners who just want bookkeeping or steady-state back-office help, and pre-revenue startups. We’ll happily point you somewhere better.

See all questions
Empire State Building The Pentagon Lincoln Memorial National Cathedral
Indiana limestone built the most enduring structures in America.
We’re building Indiana’s most enduring businesses.
Get Started

Start with Your
Bedrock Score.

About ten minutes. Five areas. One honest read on where your business stands and what it would take to be worth more. Free, with a 24-hour reply and the right next step. If we’re not the right fit, we’ll tell you.

Take your free Bedrock Score Book a no-pressure call