The LIMESTONE Brochure Library

Field guides for owners,
operators, and acquirers.

Short, plain-spoken briefs on how we help. Read what fits, then take your free Bedrock Score. Take one, share it with your CPA or banker, hand it to your leadership team. They’re yours, free, designed to stand alone whether or not you ever talk to us.

Start Here

The two pieces most owners want first.

Take the free 8-minute Foundation Check to get your Bedrock Score, or read the Decision Guide first to think clearly about what your business actually needs.

For Owners & Direct Clients

Overviews & ICP-specific briefs.

If you’re an owner, founder, or buyer exploring whether LIMESTONE is the right fit, start with the overview that matches your situation.

OWNERS · OVERVIEW
For Owners
The flagship overview. A CFO Partner and Operating Partner who get in the work with you, building a business that's worth more and ready to sell when you are.
FOUNDERS · GROWTH-STAGE
Past Startup. Not Yet Scaled.
For founders past the proof, 18+ months post-launch, hitting the wall between “I built it” and “this can scale.”
PE · FAMILY OFFICES · ETA
Portfolio-Grade Work. Lower-Middle-Market Scale.
For private equity, family offices, search funds, and independent sponsors with lower-middle-market portfolio businesses.
ETA · ACQUIRERS
Buy the Business. Build the Business.
For ETA and search-fund acquirers covering pre-LOI, diligence, capital coordination, and post-close operating support.
By Service

Engagement-specific briefs.

If you already know what you need (or you’re shopping a specific engagement type), here’s the detail per service.

FLAGSHIP · EMBEDDED
CFO Partner + Operating Partner
The flagship engagement. Both partners in the seat. Concrete shifts in the first 90 to 180 days, then driving the growth plan over a 2 to 7 year horizon.
EXIT · MULTI-YEAR
Exit Readiness
For owners 2 to 7 years from transition. Four parallel workstreams: operations, financials, leadership bench, internal equity. Build the multiple before the buyer asks.
SUCCESSION · MULTI-YEAR
Owner Succession
Pick the people. Then pick the path. Bench-first approach to EOT / ESOP / MBO / family transitions. Five seats mapped before structure.
CAPITAL · 8-12 WEEKS
Capital Raise Readiness
Raise-ready in 8 to 12 weeks. Built the way investors and lenders actually read. Model, data room, deck, Q&A prep. No success fees on closed rounds.
SPRINT · 60 DAYS
Value Creation Sprint
Margins drift. We find where. A 60-day diagnostic plus execution engagement that surfaces the top 2 to 4 levers and installs the operating cadence to drive them.
DISTRESS · URGENT
Turnaround
Cash is tight. Payroll is Friday. We’ve been here. Embedded within days. Cash visibility in 48 hours. Lender communication takes over from owner.
POST-TRANSACTION
Integration & Carve-Out
Day 1 after close runs to plan. Pre-close embedding so Monday morning isn’t improvised. Through the 100-day plan and TSA expiration.
PILLAR 3 · PARTNER-DELIVERED
AI + Data Systems
Workflow first. Tool second. Pillar 3 of our value-creation model, delivered through trusted partner firms with our oversight. No software sales, no commissions.
PROJECT · 2-4 WEEKS
Financial Modeling
Models that hold up in the room. Institutional-grade financial modeling for capital raises, refinances, exits, and board work. Often a clean way to start with LIMESTONE.
TRANSACTION · SUB-$2M EBITDA
Quality of Earnings
The deals big firms won’t touch. Operator-grade QoE for sub-$2M EBITDA transactions. Sell-side prep and buyer-side diligence. The friendly catcher.
CASH RECOVERY · 4-6 WEEKS
Working Capital
Profitable on paper. Out of cash in practice. The DSO/DPO/inventory diagnostic that surfaces trapped cash and installs the 13-week cash discipline.
LENDER PREP · 6-10 WEEKS
Debt Refinance
Built to be bankable. The DSCR model, covenant narrative, and lender package that get a refi done. We coach you through the bank conversations; we don’t replace you in the room.
For Channel Partners

For the professionals who already serve your client.

If you’re a CPA, attorney, banker, broker, or advisor whose client has outgrown what you can deliver alone, here’s how the LIMESTONE seat fits alongside yours.

REFERRERS · OVERVIEW
For Referral Partners
The flagship overview for professionals who refer clients to embedded CFO + Operating Partner work.
CPAs
Beyond the Books. Inside the Business.
For CPAs whose clients have outgrown what a fractional CFO can deliver. We protect, not replace, the CPA relationship.
ATTORNEYS
Counsel Does the Legal Work. We Do the Business Work.
For attorneys whose clients need operating and financial infrastructure alongside the legal advice.
SBA LENDERS
Before, During, and After the LOI.
For SBA lenders supporting search-fund and ETA acquirers through the deal arc.
COMMERCIAL LENDERS
From Hopeful. To Bankable.
For commercial lenders working with borrowers who aren’t yet diligence-ready or whose package needs operator-grade structure.
SELL-SIDE ADVISORS
Sellable Before You List It.
For investment bankers and M&A advisors whose seller needs 12 to 36 months of operating prep before going to market.
WEALTH ADVISORS
Protect the Asset. Protect the Client.
For wealth advisors whose clients hold a concentrated position in their operating business.
INSURANCE BROKERS
The Risks a Policy Can’t Cover.
For insurance brokers whose commercial clients carry key-person risk, succession gaps, or weak financial reporting that can’t be insured around.
Supporting Documents

FAQ, case studies, and the sales-stage docs.

FAQ and case studies are open. Engagement Menu, Sell Sheet, and Capstone Report Template are sales-stage documents shared in live conversations and proposal stages.

FAQ · 2 PAGES
12 Questions Owners Ask
The straight answers we’d give if we were across the table. How are you different from a fractional CFO? Why both partners? Do you take equity? And nine more.
CASE STUDIES · 4 PAGES
What the Work Actually Looks Like
Anonymized engagements showing how the growth plan moves the business. Situation, binding constraint, work, outcome.
SALES STAGE · GATED
Engagement Menu
Two recurring engagement types and ten project engagements, with pricing. Shared in live sales conversations and proposal stages.
SALES STAGE · GATED
Sell Sheet
One-page summary of services and pricing for live sales conversations. Pair with any brochure above.
DELIVERABLE · TEMPLATE
Capstone Report Template
The 13-page deliverable from the paid Quarry-to-Capstone Diagnostic. Sample structure available on request; the real version is delivered to engaged clients.
Next Step

Read what fits.
Then take your free Bedrock Score.

About ten minutes, five dimensions, the binding constraint named. We respond within 24 hours with the right next step.

Take your free Bedrock Score Email Jared Directly